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Bankable Branding Statement
Introduction and Course Objectives
Welcome (3:32)
The 4-Part Framework: Getting Remembered
Branding Statement Framework (4:09)
Step 1: Electric Attention Grabber
Getting Audience Attention (6:49)
Step 2: Delivery of a Promise
Deliver your Promise (3:24)
Step 3: Specific Measurable Results
Specific Measurables (4:28)
Step 4: Audience Relevant Call to Action
Conversation Starters (5:26)
Next Steps: Time to Use it
Perfect Practice (5:34)
Conversation Starters
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